Leveraging Global Talent: The Story Behind Post Planner’s Success with Joshua Parkinson - ep. 106

In our latest episode, guided by Kaleem Clarkson and guest co-host Josh Morse, we dive deep into the fascinating path of Joshua Parkinson, founder of Post Planner, a SaaS platform revolutionizing social media management. From street performer to philosopher to tech entrepreneur, Joshua’s journey embodies adaptability, creativity, and resilience. This conversation explores his unconventional path, philosophies on work and leadership, and strategies for building a thriving remote-first business in the digital age.

Joshua’s story begins with a degree in philosophy, which continues to shape his worldview. These academic interests fueled his creativity during a transformative period living in Europe, where he supported himself by rapping on the streets. This phase, filled with spontaneity and cultural immersion, also brought personal growth and love—it was during this time that he met his French wife.

Flash-forward to 2009, when Joshua embarked on his entrepreneurial journey with the inception of Post Planner. Inspired by the rise of social media platforms like Facebook, he identified a gap in the market for scheduling tools tailored to marketers. What began as a suite of Facebook apps quickly evolved into a flagship product, now serving businesses across eight social platforms, with Facebook remaining a core focus.

A significant part of Post Planner’s success lies in Joshua’s ability to forge meaningful partnerships. Early on, he collaborated with Slav, a Bulgarian developer who built the platform’s first version. This partnership not only provided technical expertise but also demonstrated the value of leveraging global talent. Today, Post Planner’s development team remains based in Bulgaria, a testament to the enduring impact of this early collaboration.

Post Planner’s innovative approach to work centers on asynchronous communication, offering a refreshing alternative to traditional, meeting-heavy environments. By minimizing interruptions and embracing tools like Slack, the fully remote team maintains a strong focus on output while preserving work-life balance. This model eliminates time zone conflicts—like late-night calls for overseas colleagues—and replaces micromanagement with trust and autonomy.

Joshua, as the company’s founder, champions this method, driven by his distaste for inefficient synchronous workflows. While acknowledging initial concerns about team cohesion, he highlights how written communication fosters thoughtful contributions and builds a culture of autonomy. Employees are free to balance personal and professional priorities without rigid oversight, fostering loyalty and engagement. For startups, he argues, this flexible model reduces costs, unlocks global talent, and drives efficiency—key advantages in today’s remote-first world.

Discover how Joshua’s philosophical roots and global experiences shaped his approach to entrepreneurship. Hear insights into Post Planner’s innovative asynchronous work model and learn how he leverages global talent to build a culture of trust and autonomy. Tune in to hear how Joshua’s journey can inspire your own path and transform your approach to work and leadership!

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Learn more about Joshua:

• Joshua’s LinkedIn: https://www.linkedin.com/in/joshuaparkinson

More about us:

• Remotely One’s LinkedIn: https://www.linkedin.com/company/remotelyone
• Remotely One’s Webpage: https://www.remotelyone.com/

Transcript

Joshua: 0:35

I moved to Europe after graduating from getting my degree, and started spitting rhymes on the street to support

Kaleem: 0:42

Here we go. Keep here. This is what, this is what we're looking for. Let's go. What do you mean spitting rhymes on the street?

Joshua: 0:51

in the process, I, uh, met my wife, who's French, and, uh, yeah, lived a life there for about, five years in Germany

Kaleem: 1:01

So you became a French rapper.

Joshua: 1:02

No, I was, I was a English rapper and singer in a band, but I was in Germany. Yeah, but don't ask me to sing'cause I ain't singing.

Kaleem: 1:11

I mean, you, do you remember any of your dope ass verses? Give me something. What do you got? You remember any verse?

Joshua: 1:18

Oh yeah. I remember a lot. Uh, man, it's been a while though. Fiction, unpredictable flows of nonfiction. I present like a pro. May you riff on your world, your fingers in your toes. Vibrate cycles. The sign wave that smile out. Woes like the sand in the dunes, in the desert. It roses. Rolling cycles of Sam Ebbs, Chris Samples, yes I'd like every man on the planet to know and each one I mean I have I'm a bunch of shit but I mean I don't particularly want to

Kaleem: 1:47

Okay,

Joshua: 1:48

want to rap

Kaleem: 1:49

in there. You're in there. You're in there. All right, cool.

Josh: 1:59

Welcome back to remotely one I'm, your guest co host josh morse joined by my esteemed colleague Kaleem Clarkson.

Kaleem: 2:05

What's happening, man? What you up to?

Josh: 2:08

Good to see you again, man Thanks for the invite good to be back

Kaleem: 2:10

Look at that beard though. That beard looks lovely. It's filling in nice.

Josh: 2:15

I started putting the nuts and berries back in because i'm going back to maine Kaleem So I have to have that like really full beard look to be accepted back across the border

Kaleem: 2:26

Shit, what the hell is in that? Is that an ultra perm? Nah, just juices and Bettys. Just juices and Bettys. Shit ain't nothing but an ultra perm. Oh

Josh: 2:37

So since you know how to find us now, do us a favor and go to rate this podcast. com backslash remotely one and leave us a review. Again, it's rate this podcast. com backslash remotely one. If you could do that for us, we'd be forever thankful. Since 2015 remotely one is one of the largest communities of remote work professionals with over 3000 slack members and 5000 email members. It's free to join. So go check it out at remotely one dot com. With that, I will throw it your way, Kaleem. And you can tell us about today's esteemed guest.

Kaleem: 3:12

gosh, Mr. Morris. I get real nervous when we have guests like this that are just really intimidating. I mean, bro, what type of person could just rock a fedora and still look pimping? You know what I'm saying?

Josh: 3:26

I mean, you asked me yesterday to co host and I went to his LinkedIn page and saw the fedora and immediately started sweating. I had to change shirts.

Kaleem: 3:34

I mean, I mean, for a moment there, I was like, dog, this, this, this is a brother over here, man. Is a brother got his fedora on? I mean, dang. So our guest today, Mr. Morris, is originally from, Well, I'm going to try to pronounce this Ogden, Utah. Is that right? Guess Ogden,

Joshua: 3:50

Aud Cap?

Kaleem: 3:52

Ogden, Ogden,

Joshua: 3:54

I do like aud gin. I'm gonna use that one moving forward.

Josh: 3:57

He's also a notorious for screwing up people's hometowns. Well, there's another episode, which I will replay for you. It's hilarious.

Kaleem: 4:05

listen, it's not about me. Okay. It's about our guests, but our guests also currently resides in the Bay. Okay. AKA San Francisco for all you people over the pond that may not know what the Bay is. Let's see. What else? Oh, Mr. Morris. This is something about our guests that just blows my mind. Our guest knows some shits. They got some brains and some thoughts. They graduated from the University of Utah in like the most important degree in the world, philosophy. They got that BS in philosophy.

Josh: 4:38

I don't think anyone on your show has had as much knowledge as this guest has, so.

Kaleem: 4:42

I mean, there's been a lot, there's been a lot. I don't know about how much, because I mean, you know, philosophy, I'm pretty sure we're going to find out. I mean, his ass was definitely broke for a minute. I'll tell you that, but he got his master's wasn't, he wasn't done though. He wasn't done. He's like, you know, I want to learn some more shit, gets his master's in literature. Okay. Oh wait, oh wait, I'm not done yet. I'm not done yet. I need to learn some more stuff. Then he goes back and gets his master's in business. Yeah. So yes, our guest knows some stuff. Let's see, what else do we have? Oh, after that, he decides to kind of save the world a little bit. So not only is an educator and he just learns everything. He decides to then go overseas and teach the troops overseas as a faculty member of the university of Utah or no university of Maryland. Is that right? Guest

Joshua: 5:32

ha.

Kaleem: 5:33

years. So he's overseas teaching our troops philosophy. I got to do something. I got to do something. Not only that, Mr. Morris, our guest, they moved to Europe. Most people don't know this, but our guest. They moved to Europe to bust out some dope rhymes for the people in the streets. Our guest was an MC where they met his now French wife. So it worked out. It worked out. It

Josh: 6:06

Must, Must, have been good show.

Kaleem: 6:08

I mean, you know, he already busted some rhymes for us in the pre show. last but not least, he's now the founder and CEO of post planner, which is a social media scheduling platform. Listeners. And viewers, please give a warm welcome to Josh. We're getting crazy. We're getting crazy. Settle down studio and settle down, settle down. They can't help it. They can't help it. They can't help it. Thank you for coming, Josh. Thank you for coming.

Joshua: 6:48

Hey, man, pleasure to be here.

Kaleem: 6:50

Oh man. So we got so much stuff to get into, man. You know, your resume is impressive. Your product's impressive. That's how we connected. But I'm going to pass it over to Mr. Morris, Mr. Morris, kick it off with our first interview question. It's real deep.

Josh: 7:07

Can you take us back to the beginning of your career, what was it about philosophy that had you so intrigued?

Joshua: 7:12

Oh, man, that's a big question. I mean, I just loved literature from the get go. I loved, um thinking about the big questions in life and, from junior high onward. And once I started college, I just gravitated toward. Toward those kind of classes and my friends were into it as well. And we like to have those those deep conversations. and read the, you know, the classic stuff. And yeah, one thing led to another and I just wanted to continue and I still continue to this day to really dive into that stuff. So, you know,

Kaleem: 7:49

Josh, I got a question for you. So like, what, who's your favorite philosopher? I mean, you studied all that time. You taught it. You got to have one or two.

Joshua: 7:55

You know, I was really into Nietzsche in college and, and, uh, ended up writing my senior thesis on him. I still am a big fan. Uh,

Kaleem: 8:05

Well, what's Nisha about? I don't know this. I don't know this guy.

Joshua: 8:08

he's a German philosopher from the, uh, 19th century. Um, you know, existential philosopher, super deep all about individualism and, and at least that's what I thought was the most important thing. But, you know, I've haven't really got been into Nietzsche for a while. Recently, I've really gotten into David Deutch. I don't know if you know who he is, but he's written a couple of books in the last 20 years that are just mind blowing. And those are the two I'd name right now.

Kaleem: 8:37

Pretty cool. Pretty cool.

Josh: 8:39

They didn't have any classes at, about Nietzsche at Worcester State, Kaleem? There

Kaleem: 8:49

quality institution, sir. Okay. I didn't take one philosophy class because you know, I'm too deep as it is, you know what I mean? Like I was, I was too deep, you know, like Snoop Dogg was my philosopher and you know, he still is, you know? Nice.

Josh: 9:05

the second question I had was what was the spark that that led you to create post planner?

Joshua: 9:10

Well, I would say that during my MBA, I started, kind of interning at a venture capital fund in, um, Salt Lake city. And I just really discovered the whole startup world there. I didn't really know much about it at all before then how it all worked. And so that's really when I first got the. You know, idea that, oh, okay. This is the ecosystem. This is how it works. And that was right around, this was in 2009 ish. So that was right around the time when Facebook's really coming up. Social media was coming up and yeah and once I graduated and actually moved out here to San Francisco, I just knew that I wanted to, you know, do some kind of software startup. And at the time I was, I kind of doing a agency type business where I was creating Facebook pages for businesses. This is right when Facebook pages were starting as a thing. And, you know, I started noticing that there are apps to do various things on Facebook pages. And that led me to think, okay, well, why don't I create an app to do this or that? And, originally I wanted to have a whole suite of apps that do all kinds of stuff on Facebook. And the first one was going to be a scheduling app for posts. And that just turned out to be the. The one I stuck with and became post planner. And, you know, that was, and now we're here 13 years later and I'm still doing it.

Josh: 10:43

It's awesome.

Kaleem: 10:44

that's crazy. So like, do you recall any other products that were out at that time? I mean, you're talking 2009. It's pretty damn early as far as scheduling is. What was it like HootSuite or something? Some shit like that. Like what was

Joshua: 10:58

Yeah. Yeah. HootSuite was there. Buffer had just started and those are still, the two of the biggest competitors that I have. But there were, you know, back then it was all about, you know, they were trying to convince businesses to create basically their own website in a way on Facebook, on a, on their Facebook page and. And a lot of businesses were going in that direction where you know, they'd kind of duplicate their website inside of Facebook on their Facebook page. So there were these things called tab applications where you could create tabs on your Facebook page and then, you know, add HTML and CS, you know, HTML to it and create a website. And that kind of went away in a couple of years. It was really, really big from 2010, 2011. And then it kind of started to fade away in 2012, 2013, 2014. And you still have, obviously Facebook pages are still huge, but they're not really destinations anymore. They're just ways to, send content to the feed, because the feed became paramount, you know, after 20, 20, 11, 2012. but yeah, those are the kind of businesses that were being started at the time inside Facebook. And Facebook was, you know, the number one, pretty much from that point forward, Now, we now post on a post to 8 different social networks. But we started on Facebook and Facebook still are big, you know, most our users, their main thing is Facebook. Instagram is kind of a close 2nd, but it's definitely still Facebook. So

Kaleem: 12:32

That's pretty cool. So let me ask you, you're a philosopher. You have a philosophy degree. Yeah. You go back to San Francisco. How the hell did you get started? I mean, did you teach yourself how to code or did you say, nah, I'm not even going down that route. Like, so how did you handle the technical aspect of post plant in the early days?

Joshua: 12:50

that's pretty interesting story. You know, I had ideas for various apps to do, and 1 of the 1st ones I had a connection with a person who is in local politics in Utah, and they were all these politicians were starting to come on to Facebook as well. You know, start their Facebook pages. And, you know, I'm talking about local legislators and my 1st idea was to do, like, a kind of app that would allow them to kind of to pull their constituents and get their opinions on various political issues. And I basically went to Facebook and looked around for apps that were doing something similar and functionality. And I found one and that happened to be created by this guy in Bulgaria. And I reached out to him to see if he wanted to, I don't know, kind of partner with me to provide this service for these politicians. And he said yes. And that became my he became my co founder, my technical co founder for Post Planner. He's the one who built the original version of Post Planner. And still my Entire dev team to this day is in Bulgaria and really I've met them all through Slav, who was my co founder. Slav's no longer with Postplanner, but he's, you know, always a friend of Postplanner and he's got his own startups now, but that was the original, story.

Josh: 14:19

That's really cool.

Joshua: 14:20

Yeah. So it's kind of a good, you know, bit of advice for business founders who are looking for technical co founders is go out and see, you know, find application software that's kind of in the corners and not really successful and reach out to the founders say, hey, I have an idea about how we can improve your software. I'm a business guy. I'm a marketing guy. I think we can do something together. It's a good way instead of just being, you know, the typical thing is that you're a, you have a business idea and then you're gonna go out, you're gonna try to convince some technical guy to help you. Often you can kind of go the opposite direction and find something they've already created. And then sell them on the fact that you're going to, you can help make this big and transform the product as well.

Kaleem: 15:08

That's good advice. Got to have a technical person.

Josh: 15:11

So you started in 2009? You've also, you've obviously rode the wave of covid and remote work and all the fun things that have happened to all of us. How did, because this show is obviously ultimately about remote work. How did remote work impact you and how did, you know, COVID, all those things that happened kind of impact you throughout the business growth.

Joshua: 15:35

man, COVID didn't affect my business at all, except for positively. We have been a hundred percent remote from day one. As I mentioned, my, my co founders was in Bulgaria, and the only way we could work is online remotely. Um,

Kaleem: 15:51

So it was remote by force, basically. Like you needed to

Joshua: 15:53

and yeah, yeah, it's true. Yeah. and it's still a great way to go is to go overseas and find, you know, like, it's just so much more economical. To hire technical guys in Eastern Europe or around the world, than it is to hire someone. I never could have afforded. I still can't afford to pay. So an engineer from San Francisco, or even in the US or in, you know, Western Europe, it's just way too expensive. So. Yeah. When COVID happened, it's just, it, there's nothing changed in the operations of my company. It's just, it just kept on going and really in, in fall or a spring of 2020 and summer 2020, we had a wave of a lot of signups because, you know, it drove, I think a lot of. People, you know, to, to try new marketing channels and try new things and. You know, social media marketing was 1 of those and post planet benefited from that wave

Kaleem: 16:50

Yeah, for sure. You know, there are a lot of return to offices and there are a lot of headlines, ever since. March of 20. It seems like there's just been this conflict between employee and employer employee want, got a taste of something that, you know, we are a lot of people enjoy the flexibility, the autonomy. Right. And then now, you know, post five years or so, four years or whatever. And it's like. We're seeing a lot of organizations kind of return back to the things that they're most comfortable with. Right. And organizational change is never, never easy, especially if you're a larger company. So my question to you is, is like a lot of startups do kind of follow what is being done The larger companies, especially out there in San Francisco. And you might have a better, a much better view on this than I do. Right. You have Salesforce say, no, we're all going back to the office. You know, um, so some startups who get funding and things like that may kind of fall into this. Where do you actually see this kind of thing heading as far as remote work, even hybrid work in the startup space, moving forward. I mean, you're right there in San Francisco. You must be seeing San Francisco and New York are still. The two largest cities with the lowest, return to office percentage.

Joshua: 18:12

Yeah. San Francisco by far.

Kaleem: 18:14

Yeah. Where do you see this happening, man? see this going.

Joshua: 18:17

I mean, to a certain degree, I don't really care what the big corporations do. They, I don't really have an opinion whether it's better thing for their businesses or not. It might be. I know it's not what I want to do in my business. I've crafted the culture of post planner to be so easy and, and lifestyle friendly, um, for my team that, we literally don't even have meetings anymore. We used to meet once every two weeks for a sprint call, and, you know, discuss the upcoming sprint, but we decided to even ask that, and just do it as a thread in, in, in Slack because it's not really, we don't want to be on the phone, we don't want to be on a call if, unless we absolutely have to be, and me as the, as the CEO and owner of the company. I never want to be on calls. I didn't even want to be on this call of the day with you guys, but I'm doing it.

Kaleem: 19:19

I love it with the fedora

Joshua: 19:21

dude, when I, when I wake up in the morning and I have a call that day, I'm depressed, man. I'm like, shit, I have to get on. I got to get on this podcast at 1130. It kind of what? All right. Damn. All right. I'll do it. You know, like, I don't, I don't want to be on any calls. I don't want to have any calls on my calendar ever. So,

Kaleem: 19:42

good for you, man. Like why? Where did that come from?

Speaker: 19:46

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Joshua: 21:53

well, a few things. I personally, I don't think I ever work well, I work more efficiently when I'm in a room with other people or on calls with other people than I do when I'm alone.

Kaleem: 22:06

Research says that focus you, you have high concentration is alone. So you, you're not, you're right. Okay. Mm.

Joshua: 22:12

when you're around, when you're around people or you're on calls, it's great for the social side of it, but in the end, you devote so much energy to the kind of social, interactions. That it really makes you much less efficient in my opinion. Um, And, you know what, I mean, this is obviously it's not for everyone, but I also want I want my team. Because I know they're the same, they don't want to get on calls either. You know, at their time. It's like. We're doing a call at 9 am in California and in Bulgaria, it's like, 7 PM dinner time. They don't want to be on a call. And I'm trying to. And I think what we have done this that we, like, they couldn't get a better lifestyle at another company. Right? Like, they know that I trust them that we've worked together for years. I'm never going to make them get on a stupid call that they don't need to be on. And I trust them. So they get the work done and the work is in is obvious. It's in the results. I can either. The tool either has these improvements that come through or it doesn't. It's obvious if they're working or not, so they don't have to pretend, there's no, none of that. And, my goal is like, I don't want to lose these guys to other companies. And, you know, I can't really compete with a lot of companies when it comes to how much they can get paid. I'm sure all my guys could get paid more if they moved to another company. But they wouldn't get the lifestyle they get with Postplanner. They wouldn't get no meetings ever. And, you know, a real chill boss who, doesn't expect, bullshit from them. So

Josh: 24:01

an interesting, that's an interesting pitch for like employment. I mean, like there's so many people like trying to find people to work. There's a group of people that are like, shit, I don't want to be in meetings all day. I want a guy that also appreciates that and like lives by it. So I think that's an interesting way to recruit, man. I love that.

Joshua: 24:21

of my best buddies here. He works in education and he spends his entire day on calls. Like,

Kaleem: 24:29

Most people do most, most organizations do. I mean, like,

Joshua: 24:33

zoom all day long, you know, with 10 faces on the screen and. And it's just like, it kind of blows my mind. I'm like, 1st of all, like, that sounds miserable to me. And 2nd of all, how is that. Productive. Yeah,

Josh: 24:48

I think for certain organizations, like if you're a sales organization, you have to be on zoom a lot to present. But I think you, but you bring up an interesting point. Like I always think about this and clean and I've talked about this, our flop, the only philosophical conversations we have are about remote work, Josh. But the philosophical point I think here is, No one has time to actually just sit back think about the work that they're doing and think about the next day, the next idea, how to, how things went, just like in strategy, just in general, but it sounds like you've put in place an environment that's pretty open to that. That's awesome. That's great.

Joshua: 25:27

Yeah, it works.

Josh: 25:28

Kudos to you.

Joshua: 25:29

Thank you.

Josh: 25:31

was looking at your profile, Josh, before we started the call and the experience that you had, I think you mentioned this earlier, but it was with startups. And how did that help? So it looked like you were behind the scenes, like, looking at how startups got funded and the types of questions they get asked and the diligence and all those things. I've been a part of that with the 3 startups that I've been at. How did that help formulate? Your plan as you move forward with your startup, like hot, what were like some of the tidbits that you grabbed that you're like, man, I gotta make sure I have this together when I start my plan here.

Joshua: 26:08

Well, I mean, it just taught me how the whole ecosystem works. But it also showed me, you know, I also knew that it's not the only way to go. I mean, Post Planner, we never got VC funding. We never even got really angel funding. We've been, funded by customer credit cards, as I like to say from day one, right? Uh, so I, yeah, bootstrapped. Um, so, yeah, I learned how that all works and. But I gotta say, I don't think I, I'm not sure I learned anything in business school that, you know, I explicitly apply to or applied to my business, business is common sense, dude. You know, it's trial and error. It's common sense. It's the ability to learn quickly. It's the ability to, to see what's working, to communicate with customers. Try to build things that bring value to their lives. It's not rocket science. It's a lot of, it's a lot of hard work and, yeah, I just, I'm skeptical that that experience did anything other than give me a window into possibilities, right? I'm looking at these companies. Various types of companies from from software to, you know, software, the service to like biotech to all kinds of things. And, some of them, they can't even exist without BC, right? They have to have funding to get off the ground. But a SAS business, like post planner doesn't, I mean, you just need to get some customers from day one and get them paying you and get, start getting feedback from them and building what helps them. So yeah, that's how I'd answered that. I think it was a great experience. I really enjoyed it and it was a really good thing to do right before coming to San Francisco. Because as you can imagine, this whole. Peninsula is just, you know, driven by that whole ecosystem, but in the end, you know, I didn't end up using it. I just bootstrapped to my startup and it was fine. But I gotta say, I mean, I couldn't have done that without my wife, you know, like, because in the early days. We had very little revenue, obviously, and we had to build it up. It took 2 years really to get to the point where. You know, I was making good money. And yeah, my beautiful French wife supported me, in there in those 2 years

Kaleem: 28:41

You know, it seems like though that experience in school did help you because it made you realize VC funding It's great for certain people in, and, but it probably made you realize, wow, you're giving up a lot, a lot,

Joshua: 29:06

a life trade offs, you know, like, I have a bunch of friends here in, in, in the city who. Who did take VC and many of them are, you know, 10 times as wealthy as I am now, you know, so I'm not saying that.

Kaleem: 29:21

right? It's not all about wealth. Like post plant is your baby post plant. It was something that you came up with. Like, there's a lot of emotion attached to a business that you create. and

Joshua: 29:30

and it's lifestyle like we talked about.

Kaleem: 29:33

Some people want to sell it. I do have one last question, kind of jumping a little bit back to. You thinking about work asynchronously, because I think a lot of people, when they hear you say, I can't stand meetings and I don't even want to be on a call probably blows people's minds that you can run a company that's competing against buffer. That's competing against, you know, a hoot suite that like you're competing. Right. I left buffer for you. Sorry, buffer. But like, the reality is, is like. You're competing because you're providing a lifestyle to your employees and other things, but then you also said, Hey, look, I want to get rid of this typical way of working that most people know. What were some of your biggest challenges or what are some of your biggest challenges of being completely asynchronous? Like if somebody is going to make the switch, tell me what I have to be concerned about. Like, what do I have to be concerned about? If I'm like, you know what? I'm done with meetings.

Joshua: 30:36

I mean. You know, it all comes down in business. It all comes down to the people you work with. You got to get a team together that where this works, that, you know, that you trust each other really trust is number one. You can't really do what we're doing. If I couldn't do what I'm doing, if I was constantly worried about, oh, this guy's pretending to work and not really working and this guy's, free riding and. And he's getting paid, you know, like I have zero patient for that right now at this point, and I don't need to worry about it at all with my team. And it's, you know, and that's a hard place to get to. It's not easy to find those kind of people and, you know, assemble a team that kind of all agrees that this is the kind of lifestyle and work environment and culture that they want to be in. Some people love office politics and going to go into the water cooler and go into the office every day. I get that it's a different kind of lifestyle. But, you know, what I wanted to say is that I think that when you talk about async synchronous work. For me, I think that in terms of, you know, the kind of business I'm in creating software and really, really what I'm doing is I'm creating software and I'm creating marketing. That's it. Right? I'm building a software product and I'm trying to get people to use it. And those 2 things,\ in my opinion, really work well with asynchronous communication. You have these goals, you have these tasks that you need to do. You got to build, you know, some campaign. You got to build a new feature in the app. You got to describe that new feature so that your engineers can build it. These things, you don't need meetings for these things.

Kaleem: 32:21

Right. It's all documentation.

Joshua: 32:23

you need, you need, threads, like you need a thread in slack. We can talk about it. I think humans tend to communicate more precisely when they write than when they talk. And you know, it kind of is a way to, I think a written communication kind of weeds out a lot of fat bullshit, you know? and you know, I think that lends itself well to the kind of work that we do. like you said, sales, all kinds of other businesses, it wouldn't work. I definitely wouldn't claim that this is for all businesses, but, um, I really do prefer asynchronous work. I love to like, wake up in the morning and have a couple of key things that I want to do that day and like, sit back on my couch and really focus and like, and kill it, right out exactly what I need to do. And no one's there to look over my shoulder. No one's there to distract me. I don't have to. Ask them, my co workers, how was the weekend and all this kind of stuff. Like, I have friends for that. You know, I don't need to do that with my co workers with my co workers. I just want to, like, get the job done, and give us all paid at the end of the day, you know, so that we can go out with our friends and our family and talk about the weekend and talk about what you're interested in and all this stuff. I don't want, I don't want to do that and in the business environment, and I know my team doesn't either. So, we don't even we don't even have off sites in a post. I know that a lot of SAS companies, they all bring the whole crew together for some big trip. And I'm sure that's cool. I'm sure that they have a good time, but we, I mean, I'm just saying that we have not done it and I don't think it's really hurt, hurt our, morale or our teamwork. We did talk a little bit about, you know, when we first started, and this is only about 6 months old that we completely ended all calls like bi weekly calls. We all kind of said that when we said, when we did that, all of this could be, you know, a little bit dangerous. Maybe if we never hear each other's voices that, you know, might be over a long period of time. It might be degrading to our relationships and that's this. The jury is still out on that, but so far, it just really hasn't made a difference. It's just made it even easier for all of us now. They don't have to skip a dinner once every 2 weeks to jump on a call. When they could just write down everything in a thread. So

Kaleem: 34:56

Awesome. Awesome. So it sounds like trust a circuitous work, trust. You gotta be able to measure whether they're getting the job done. I would say, as long as you have those things there, right? Cause software work is you have tickets, so you can see what's being done. You can see what's being worked on as long, no matter what tasks you have as a business, as long as you can figure out a way to measure whether they're getting the job done, that includes sales. Cause you have sales numbers, you have number of calls, you have all sorts of things that you can utilize. To determine whether they're meeting their objectives. So as long as you have something like that and you trust your employees, it sounds like asynchronous work can work for you. So I appreciate you kind of going over that. Mr. Morris, Josh, we're at the point of the show. It's all you, Mr. Morris.

Josh: 35:41

Tell us about a comical or inspiring moment in remote work, asynchronous work.

Joshua: 35:47

I mean, I don't have a really comical story so much. I I, I do have a pretty interesting one where, you know, like, um, I told you about my co-founder, Slav, I met him online on Facebook on, in 2011, let's say. It was like February of 2011, and I ne I never met him in person until. What three and a half ish years later, and he came to San Francisco, he flew into San Francisco because he wanted to go to Burning Man. And so I had to go pick him up from SFO, the airport. It was such a, strange feeling, I was super nervous. Probably, a lot of people can relate to this where, you know someone that you've worked with for a while online and you meet them in person for the first time. It's always a little bit awkward, a little bit, you know, you're a little bit nervous, but I went there to the airport. And man, he was like, he was late. He was so late. His plane was like three hours late. So I sat there, and I was nervous when I got there, and I sat there for three hours, like, being nervous, you know, and it sucked so bad. And he finally walked out, and he turns, I didn't realize how tall he was. He's like this huge dude. And, uh, I'm like, yo, what's up? And we, you know, we hit it off pretty well. We jumped in my car and we drove out. At that time, we had an office in this little town south of San Francisco called Pacifica. It's a little beach town. And so we drove out to the beach and we stopped at a cool restaurant and had some food and we started. You know, bonding in a way that you can't really do remotely. And it was cool, but it was definitely, uh, you

Kaleem: 37:31

So did you go to

Joshua: 37:31

experience. He did. I had gone to Burning Man the year before, so he came in and he went to Burning Man. And then he came back the next year again and went to Burning Man again with his new girlfriend, who now is his wife and they have like four kids. So it worked out, but yeah that's the experience.

Kaleem: 37:51

Pretty, Pretty, cool.

Josh: 37:53

So where can our listeners find you?

Joshua: 37:55

Hey, go to post planner. com first of all and sign up for the, uh, most powerful tool,

Kaleem: 38:01

Get it.

Joshua: 38:01

in social media. and you know, as far as me, honestly, I'm not really that online. I do have a Twitter account at fake hacker. com or fake, fake hacker. App fake hacker. But, you know, I don't really post much. I'm kind of a, I lay low. All my social relations are right here around me. So I just, I just, I just build really good software and, uh, and then that's it.

Kaleem: 38:29

That's awesome. Well, thank you so much for coming on the show. I really appreciate it. thank you, Mr. Morris for being a guest co host today. Where can our listeners find you, Mr. Morris?

Josh: 38:41

Uh, soon to be a new handle and a website. I will have to get that information to you when it is fully formed. But new, new co is coming.

Kaleem: 38:51

Okay, cool. New Co. New Co. It is. so much. Remember that. And you know what? You can find him right now. Josh Morris. I'm like,

Josh: 38:59

Yeah.

Kaleem: 39:01

awesome. Well, thank you so much. I appreciate you both. Joshes, Josh is squared. Josh is in my life. Awesome, man. I'll talk to you guys later. Peace.